Branding

BRANDING



BRANDING

The process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

IMPORTANCE OF BRANDING

One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate in a matter of weeks or months. If you have great idea, You can be certain that somebody will copy it before long, and not only they will follow your lead, but they may also be able to do better job or sell the product or service at a lower price.

 The question then becomes what competitive edge should we have to offer that can’t be copied by anyone else? Creating a strong brand identity will build mind share-one of the strongest competitive advantages imaginable. As a result, customers will think of your business first when they think of your product category. A brand is the one thing that you can own that nobody can take away from you. Everything else your competitor can steal your trade secrets. Eventually, your patents will expire, physical plant will wear out, and technology will change, but your brand can go on and live. It creates a lasting value above and beyond all the elements of your business

Elements of Branding.

Brand Name: Whirlpool White Magic

• "Whirlpool" a significance since its a pioneer of energy and water efficiency.
• White magic significance of perfect cleanliness.
• First whirlpool brand in 1948
• Whirlpool Washer brand name and a symbol for a power-operated clothes washing machine.

Brand Logo:

• advance technology to the point of Simplicity
• Great design that fits seamlessly into life
• Designed to help you manage your home precisely the way you want—easier, faster and smarter.

Brand Slogan: Sensing the Difference

• making the best appliances through constant innovation.
• never stop seeking smarter ways to help run a home.

Brand Promise:

 Whirlpool, the flagship brand of the company, is dedicated to making a difference in people’s lives every day. Whether it's making laundry a little less of a chore, doing our part to help you save water and energy, or donating ranges and refrigerators to Habitat for Humanity® partner families, Whirlpool brand is focused on what’s important in life.

Every home….everywher…with pride passion and performance!!!!!