Holistic Marketing

HOLISTIC MARKETING

Holistic Marketing is a term used to describe a strategy that enables you to look at your marketing efforts as a 'whole', which in turn helps you develop an overall or 'holistic marketing' plan. Whereas Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.
Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost. This integration affects all of the firm's business-to-business, marketing channel, customer-focused, and internally directed communications.

Holistic marketing is broader whereas integrated marketing communications is more specific.

A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.Four components of holistic marketing: 

1. Integrated marketing
2. relationship marketing
3. internal marketing
4. performance marketing 

Whirlpool Corporation is committed to making a sustainable difference in everything it does.  Our leadership and employees are guiding the course of the company in ways that restore and enhance all forms of capital – human, natural and financial – to meet consumer needs, generate shareholder value and contribute to the well-being of current and future generations. Through Whirlpool Corporation’s Sustainability Reports the company aims to provide a high-level overview of its efforts to make a sustainable difference in the world.  The company also produces an Annual Report, a 10-K filing and a detailed Global Reporting Initiative (GRI) report.  These reports reflect Whirlpool Corporation’s commitment to openly communicating with its stakeholders about its performance

The focus on water and energy savings doesn’t stop in the laundry room.  In the kitchen, Whirlpool brand will introduce a new ENERGY STAR® qualified French door bottom mount refrigerator that features In-Door-Ice ice dispensing system.  This refrigerator is the ideal complement to the Resource Saver dishwasher that cleans a full load of dishes using one-third less water and energy.  And the SteamClean range that lets you spot clean your oven interior in just 20 minutes without using harsh chemicals or temperatures