Buying Decision Process
The consumer buying behavior can be influenced by a number of factors,
Cultural, Social and Family:
Culture is the fundamental determinant of a person's wants and behavior. The growing child acquires a set of values, perceptions, preferences through his family.Whirlpool has been around for a long time and connects with generations of before, present and even now.This is where the social and family attributes are included.
Also a number of other factors like Age,Gender, etc are influential
Culture is the fundamental determinant of a person's wants and behavior. The growing child acquires a set of values, perceptions, preferences through his family.Whirlpool has been around for a long time and connects with generations of before, present and even now.This is where the social and family attributes are included.
Also a number of other factors like Age,Gender, etc are influential
Psychological:
Even if Whi butter is a FMCG product, alot of thinking goes into deciding what to buy and hence Psychology is relevant for consumer buying behavior.Maslows Need Hierarchy Theory is intoduced here.
Even if Whi butter is a FMCG product, alot of thinking goes into deciding what to buy and hence Psychology is relevant for consumer buying behavior.Maslows Need Hierarchy Theory is intoduced here.
Maslows Need Hierarchy Theory.
Buying Decision Process- 5 stage Model
Need Recognition:
In the case of Whirlpool the Problem or need will be to identify the requirement which in this case is the requirement for a washing clothes according to ones convenience. This is when the need for washing machine is raised.This is the need recognition
In the case of Whirlpool the Problem or need will be to identify the requirement which in this case is the requirement for a washing clothes according to ones convenience. This is when the need for washing machine is raised.This is the need recognition
Information Search:
There is a lot of competition for Whirlpool in the market like Samsung, Electrolux, etc.A lot of research is done and prices are compared. It is crucial to identify the trend setter of consumer behaviour and also require awareness amongst consumers.
There is a lot of competition for Whirlpool in the market like Samsung, Electrolux, etc.A lot of research is done and prices are compared. It is crucial to identify the trend setter of consumer behaviour and also require awareness amongst consumers.
Evaluation Of Alternatives:
In this stage all the available alternatives are evaluated according to preference of consumer.Certain factors are there in the mind of the customer for this process like Price(cheaper), brands available(Samsung,LG), conveience of store(locality).
In this stage all the available alternatives are evaluated according to preference of consumer.Certain factors are there in the mind of the customer for this process like Price(cheaper), brands available(Samsung,LG), conveience of store(locality).
Purchase Decision:
Once the consumer has evaluated the different options available based on the above few factors, the consumer has a clearer perception of what he/she wants.Here to lock a sale, certain attributes help the customer buying process like most eye catching(display in front),special features(sale) and discounts.If the points scored on these factors are high it will confirm the sale for Whirlpool.
Once the consumer has evaluated the different options available based on the above few factors, the consumer has a clearer perception of what he/she wants.Here to lock a sale, certain attributes help the customer buying process like most eye catching(display in front),special features(sale) and discounts.If the points scored on these factors are high it will confirm the sale for Whirlpool.
Post Purchase Behaviour:
Post Purchase Behaviour is a very critical point in the process of customer buying process.It issof utmost importance to take care of the customer satisfaction and grievances after the sale so as to ensure customer loyalty to Whirlpool. There should be a feednback call after first service, 24/7 customer helpline and easy maintance will attract the customer again to buy a Whirlpool product in the future.
Post Purchase Behaviour is a very critical point in the process of customer buying process.It issof utmost importance to take care of the customer satisfaction and grievances after the sale so as to ensure customer loyalty to Whirlpool. There should be a feednback call after first service, 24/7 customer helpline and easy maintance will attract the customer again to buy a Whirlpool product in the future.
No comments:
Post a Comment